Consumer perception

Consumer perceptions play a key role in the development of cosmetic products that go beyond functionality: they directly influence their self-esteem and well-being.
Through consumer studies, it is possible to understand how sensory characteristics - such as texture, fragrance and appearance - have an emotional impact on users, promoting an experience of self-care and reinforcing a sense of belonging.

Relationship between well-being and cosmetic products

The COVID-19 pandemic has intensified the search for well-being, and self-care has gained even more relevance. Cosmetic products aimed at home consumption, which deliver pleasurable sensory experiences, have become essential to relieve stress and strengthen consumers' emotional health.

By using neuroscience techniques such as implicit association tests or facial coding, brands can identify how these sensory experiences directly affect consumers' emotional state. A study carried out by ALS, for example, showed that a make-up workshop with cancer patients resulted in a significant increase in the emotional well-being of the subjects, indicating how the use of cosmetic products and aesthetics can act as a powerful tool in building self-esteem.

Diversity, inclusion, and emotional connection

The emotional impact of the products goes beyond immediate sensations. Brands that embrace diversity and inclusion create a deeper connection with their consumers, especially those seeking products that reflect their beliefs and values. By promoting self-acceptance and celebrating diversity, brands have the opportunity to positively influence the self-esteem of their client bases.
Products that consider the diversity of skin tones, hair types and personal preferences, create a space of belonging. These consumers not only use the products to improve their appearance, but also identify with values of inclusion and respect for individuality.

The contribution of ALS to consumer perception

ALS offers a multidisciplinary approach to consumer studies, combining quantitative and qualitative tools as well as applied neuroscience. These methodologies allow brands not only to understand the performance of their products, but also to identify the emotions they evoke and the emotional claims they can sustain.

The analyses carried out by ALS provide valuable insights for brands wishing to create products that directly impact consumers' self-esteem and well-being, validating their sensory promises of comfort, pleasure and increased self-confidence. In addition, the company supports brands that want to explore themes such as diversity and inclusion, ensuring that their products reach a diverse audience and that the sensory experience caters to different consumer profiles.

Conclusion

Sensory studies with consumers are a powerful tool for brands to understand how their products affect consumers emotionally, promoting well-being and self-esteem. When combined with values of diversity and inclusion, cosmetics become more than just beauty items - they are tools for empowerment and personal acceptance.

ALS, with its expertise in sensory analysis and consumer studies, is a strategic partner for brands seeking not only to meet functional needs, but also to create a deep emotional connection with their consumers, promoting experiences of self-care and valuing individuality.